Mind Over Matt(er)

writing for the sake of writing

I fell into the trap that seems to be running rampant through the 'content' creation industry... You must provide 'value'. Not just any value though, it must be value that is worthwhile to your chosen audience or 'niche'.

It must be carefully curated, easy to read and as vanilla as possible to make sure it appeals to as many people as possible, because after all, who doesn't like vanilla... Right?

I hate it.

And what makes it worse is that whenever I find myself typing some utter bollocks (enjoyable... Enjoyable bollocks), I have to stop myself from posting it because this isn't what people want to read.

Like I'm the best judge of what someone else wants to read? I can't even judge whether I want pizza or spaghetti for tea (dinner) tonight.

It's the first of July. Whole new month and I'm sat here worried about what I'm posting because it isn't interesting enough or it isn't what I should be doing to get 'ahead'...

You know because I have those legions of people expecting a certain thing from me.

Perhaps if I was more forgiving to myself, I might realise people read and stick around for the person behind the words rather than the words themselves.

Or maybe, I'll just have to talk utter bollocks to nobody but myself.